Desperados + Mount Kimbie
Together with elecro-wizards Mount Kimbie, we turned a 10 tonne train into a musical experiment with +35 million views on the public rails on Warsaw.
Train and track were wired with RFID sensors, that triggered musical notes and drums when the train sped through. Onboard the band played live, sync'd to the beat. And as the train's speed increased, so did the BPM of the track. Fans and party-goers in the carriage joined in, activating samples and light shows.
We filmed for vertical, knowing the majority of views are on a mobile device. The act was also the linchpin in a localised strategy of activations that transformed journeys into party destinations across 7 markets.