Global SS’18 Campaign
Art Direction + Design

We Are Pi helped launch Ace & Tate's SS/18 collection with a new creative platform inspired by the beauty of complexity, “Me, Myself & I”; focusing on the people behind the frames.

We showcased six complex and incredibly unique characters and the different sides of their identities that form a cohesive self.

We encouraged consumers to look at different aspects of themselves and not be defined by a single style of glasses, include a British furniture designer, a Swedish social worker and a German DJ.

I worked as a creative from the conception & film shoot to the delivery of final files.

Stills and film shot by bafic.